Born This Way Campaign
Brand | Cotton On in partnership with the Born This Way Foundation
MY ROLE | Concept creative direction
Campaign - A kinder world is our kindaworld. Cotton On was a proud partner with Born This Way Foundation. Co-founded by Lady Gaga and her mum Cynthia, to build a kinder world where every young person can thrive. 100% of proceeds from Cotton On Foundation products & donations went to support the Born This Way Foundation in sharing mental health resources and inspiring a global movement of kind. This was a huge team effort to pull together this global campaign. I worked closely with Art Direction and design to visualise both print and digital outputs across our channels.
