Krinkles Brand Creation
BRAND | Krinkes
MY ROLE | Creative Lead, Brand Identify, Illustration
A kids stationary brand designed for a leading Australian retailer. Kids are naturally curious and view the world with a sense of wonder. The aim was to create a brand that is bright, vibrant and fun to encourage play and creativity. The name was inspired by the idea that when it comes to creating there is no right or won't. You just 'Krinkle' and start again. I was responsible for brand ideation, character designs and packaging, illustrating and pattern creation. This brand has continued to expand and grow since this initial launch that was created in 2020.
