Flexicar Brand Refresh
Brand | Flexicar
MY ROLE | Creative direction
Leading the creative direction for Flexicar’s brand refresh, redefining its identity to stand out in the increasingly competitive car-sharing market. As the brand embraced innovative technology, the refresh positioned Flexicar as a leader in the mobility industry. A key aspect of the rebrand was transforming the Flexicar wing into a dynamic brand asset, integrating it across multiple business sectors—from pricing to pillars and positioning—ensuring a cohesive and purposeful brand identity. Developed the 2022 brand guidelines, establishing a clear and impactful visual language for all communications.
