Swisse Me Brand Launch
CLIENT | Swisse Me (UK)
MY ROLE | Lead Design, Art Direction, Branding, UI & UX Design, Packaging Design
Swisse me is a new brand that launched in the UK in summer 2019. Based on the belief wellness is an attitude, a statement, an expression of living life to the fullest. Designed to empower the audience to Start, Boost and Replenish their lifestyle through. The brief was to engage a younger audience in the UK and establish a brand new lifestyle nutrition range through a direct-to-consumer retail channel. As Lead Designer in the UK, I was responsible for driving the creative with support from the design team in Australia. From Art Direction of the packaging and campaign launch to leading the UI & UX design for the development of a new E-Commerce site. This was a campaign that ran across a number of different touchpoints including social media, sampling, merchandising, partnerships and activations. The illustrations were a collaboration with the award-winning illustrator Marylou Faure.
