Dabsmyla x Cotton On Digital Campaign
Brand | Cotton On
MY ROLE | Concept creative direction, digital design
Led the creative direction for Cotton On’s exclusive artist collaboration with DABSMYLA — an Aussie-born, LA-based husband-and-wife artist duo known for their globally exhibited works. This first-of-its-kind fashion capsule translated their vibrant artistic vision into wearable art, merging gallery-worthy creativity with street-ready apparel. From concept through to rollout, I shaped the narrative, visual execution, and campaign identity for this unexpected and globally exclusive collection.
