Basquiat x Cotton On Campaign
Brand | Cotton On
My role | Concept ideation & creative role out
A licence collaboration with JEAN-MICHEL BASQUIAT. The Brooklyn-born artist who shook up the art scene has left an enduring legacy that continues to inspire contemporary fashion. His distinctive neo-expressionist works have been reimagined with this collection introducing his art to new generations. The Story. The icon. The legacy. With this campaign, I worked across creative ideation and setting the visual identity for the digital & store roleout.
