Go Bigger Campaign
CLIENT | Hisense
MY ROLE | Creative Lead, Art Direction, UI & UX design
Nothing brings people together like a big screen. Whether it’s a sporting event, a movie night, or gameathon, when you own a big TV, people gather around it. This idea is about celebrating those big moments and the communal experience of entertainment. It focuses on the product and puts it front and center and shows how owning a TV from the 2022 range makes everything bigger and better. As the Creative Director of this campaign, I lead the initial ideation through to the final rollout. From Art Directing the TVC to overseeing the design output across all channels.
