Thrive Logo

The Thrive Logo was created for L'oréal Australia as a corporate project for internal comms to promote equality, diversity & inclusion in the workplace. The design is bold, bright and strong to help envoke the name 'Thrive' whilst still maintaining a corporate ascetic. The dot of the 'i' was split to resemble people and the letter 'v' was cut up into two to create an abstract equals symbol.