Pickleball x Cotton On Activation
Brand | Cotton on X NPL
My role | Concept Design
Cotton On in collaboration with the National Pickleball League (NPL), hosted a Pickleball Pop-Up event at Melbourne Central's Shot Tower Square. The event featured a portable pickleball court, offering the general public an opportunity to engage in the sport. Attendees had the chance to win prizes from Cotton On, with bounce-back codes designed to drive traffic to the stores. A major highlight was the appearance of tennis star Thanasi Kokkinakis, who participated in a game. The event was promoted across Cotton On and Melbourne Central's digital channels to build anticipation.
