PureFlat 360 Campaign
CLIENT | Hisense
MY ROLE | Creative Lead, Art Direction, UI & UX Design
The Hisense PureFlat collection campaign is where Industrial precision meets domestic bliss. The visual execution was inspired by the clean lines, smooth textures and minimalist design of the product range. We wanted customers to appreciate the design process and feel they could own a real designer statement for their home. This campaign was part of a considered approach to help shift perceptions around the Hisense brand and produce sleek content that feel aspirational. As the Creative Director on this 360 campaign, I lead initial ideation, Art Directed the TVC, and oversaw the roll out across all print and digital platforms.
